KILL WITH CHARMING STYLE

The fashion industry has been under fire for fit body types Today body physique has become so powerful that everyone want to be in good shape and size for sexy look in dress. 

Here question is how to choose your dress which give you better look and eye-catcher.

Sometimes you see a really nice garment that looks well for you,  but when wear it doesn’t fit. It happens many times because many brand has not body size apparel so many men buy oversized   jackets, oversized shirts, oversized t-shirts, whatever. Choose a brand which give you classy look. 

create a whole new look. Like your new role

Consumer Goods Industries

The consumer products industry has been growing at a brisk pace in the past few years backed by robust economic growth and rising rural income. Growth drivers such as rapid urbanisation, evolving consumer lifestyles and emergence of modern trade have shielded the industry from the slowdown. In this industries each and every parts of the industries whether its accounts , marketing , administrative or branding  is taken care in systematically or tactically. There are some tips for the better analysis for company growth.

Profitability

 The success and profitability of any organisation in this industry is heavily dependent on how effective these companies are at addressing the changing demands of consumers. 

Profitability analysis shows how efficiently the firm is applying its resources to get the maximum returns. In the consumer goods organisation, Working capital management is considered to be a vital issue in financial management decision and it affects both liquidity and profitability of the firm. In terms of utilisation of resources to generate profits, measured by the return on equity and assets, the analysis reveals that the firms performed above the industry average.

Valuation

Portfolio management is conventionally associated with financial strategies: instead of putting all of 

the investment in one place, organisation spread it around and create a diverse portfolio of different types of investments. Then organisation manages the risk and return in the portfolio by adjusting the mix and amount of investments.

Brand equity

Consumers are more price-sensitive so offering more price promotions makes a lot of sense. Shoppers have a natural tendency to switch to private labels in order to save money. The logical thing for brands to do is to counter this tendency by either lowering their own price, or by offering sufficient non-price reasons to consumers to buy their brand. The brand can counter the price advantage of private labels by increasing its investments in advertising or new product activity. Both provide non-price reasons to purchase the manufacturer brand – image and improved functional performance, respectively. 

In the Consumer goods industry developing category is very important to increase brand valuation and build a brand of people. An organization should focus on to create a brand communication to increase the brand visualization among the consumer. For example Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene on the Healthy Hoga. 

Marketing 

Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process of doing so can be modeled in a sequence of steps: the situation is analysed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored. It is vital that we understand your specific market niche and our marketing strategy for fast moving consumer goods commences with proper research in consumer goods sector to understand their motivations, preferences and habits when buying and also helps to define the size and shape of your market opportunity.  When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. Often these departments were sales departments with expanded responsibilities.

Customer orientation

Consumer Goods Services suite is used in this sector which is focused on operational excellence in order to eliminate waste and inefficiencies from the consumer goods supply chain; to reduce costs and increase customer satisfaction. Customer satisfaction can be achieved by improving customer service, optimising marketing spends, reducing operational costs; and streamlining processes through efficiency, quality, and productivity improvements

Achieving high levels of customer satisfaction requires that organisations continually monitor and examine the experiences, opinions, and suggestions of their customers and people who are potential customers. Improving service quality to meet customers’ standards is an ongoing part of doing business. In this way, customers drive the market and the organisation. At the same time that organisations act to attract and satisfy customers, the customers themselves exercise ultimate influence. Their satisfaction depends on both their expectations and their treatment.

People Capital

Staffs are a major resource in any business. This is particularly true in consumer industry, which has a very large amount of employees and which provides a range of services to its customers. As consumers nowadays play a very important role in consumer goods industry and employees are highly visible to the consumers, organisation must select and train employees carefully, especially care about their manners and appearance.

Quality of Distribution as Important as Quantity

Successfully positioning your brand in front of customers is one of the first steps in achieving profitable growth. To that end, companies must develop a long-term trusted status with customers. That process is driven by product quality.

The ability to differentiate provides consistent quality and good consumer value, earn a reasonable margin and reinvest in growth. Consumer products companies need strong data granularity to reduce operational risk, properly respond to an adverse event with a targeted recall, provide high quality and compliant products, and avoid counterfeiting issues associated with global trade. Organisation needs to ensure that entire enterprise’s operations and processes—including manufacturers and suppliers—meet the required standards. This is especially important to a company that owns the brand because it will bear the brunt of regulatory, media, and consumer scrutiny if there are any quality issues or product recalls.

Innovation: Timing it Right

Innovations are a key driver of growth. Consumer goods industry is undergoing a major transition as the shopper becomes a major driver of innovation. Consumers have become global in their aspirations and are more demanding. Consumer goods companies must create new products; achieve faster time to market and lower operational costs in order to remain competitive in the market. To sustain in the market innovation in the organization is very important. Innovation can be in any any department finance, marketing production and Human capital.

Corporate Governance 

Leaving aside our interest as business or even the government’s from a revenue perspective, we must not abandon consumers to counterfeiters, smugglers and adulterators. Consumers deserve safe and healthy products at a lower cost. They deserve a fair deal. With added scale that level playing field would bring, our cost of serving the people. Moreover, Corporate Governance is concerned with the establishment of a system whereby the Directors are entrusted with the responsibilities and duties in relation to the direction of corporate affairs. It is concerned with accountability of persons who are managing it towards the stakeholders. It is concerned with the morals, ethics, values, parameters, conduct and behavior of the company and its management. In addition to compliance with regulatory requirements, an organization endeavors to ensure that highest standards of ethical and responsible conduct are met throughout the organization. 

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Style, style stylist , wanna look better , wanna be eye catcher

but no idea what to wear, and how to wear it?

Smart dress does not mean wearing anything,  it,s your style which differentiate you from others so get that image out of your head what make you stylist . Some time this may be confusing, but confusion is no excuse.


be stylist

Branding By Thinking

Brand management is a systematic process involving management activities, from brand positioning, brand quality, brand culture, brand personality building, brand public relations and extension, etc. SMEs must know how to implement brand strategies. Effective brand management is not a short-term fix to business success, rather a long-term strategy that requires commitment. If implemented effectively, a brand will grow stronger and develop as the company grows. It may also evolve as the consumer becomes more and more comfortable with brand. And there are many paths to this. The employees of a company will help drive this progression, as they are the ones that have the most at stake. The company may also find that it has to attract a certain type of employee based on its brand values. And the brand will also evolve based on customer interactions and feedback should be utilized as often as possible so the company knows it is on the right track. The best way to do this is:

• Assess competitors and see what they are doing RIGHT
• Ask unhappy customers why they are unhappy and resolve the issues
• Regularly review products/services and ALL communication to make sure they fit in with brand values and client base

Defining a brand:

Review the product or service the business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. The brand character should promote your business, connect with the customer base and differentiate in the market.

Branding By Thinking:

In this method, brand strategy is approached in a rigorous, centralized and formal business planning process. Typically this approach is used by companies with large and diverse product portfolios that are defined as a “house of brands”.  Each brand within the portfolio has its own management team, customer segment, product life cycle, supply chain, performance metrics, market share, and profit contribution mandated by centralized planning and tons of data.

Think of brand as a person: Every one of us is an individual whose character is made up of stories, beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it's intuitive and it's rare that you even consider what your own character is, but when you're building a brand it's vital to have that understanding.

Defining what’s driving the business

What does it believe in, what is its purpose? These things can help establish the emotive brand positioning and inform the identity and character for brand communications.

Branding By Imagery

This method is usually driven by advertising agencies in a leading brand development role and linked to creative execution of various ad campaigns. Marketers and their agencies closely link the brand to imagery driven by the latest trends and fads in the culture, and expressed through art directors, photographers and commercial directors. Brand strategy is approached in a more functional manner driven by the cultural associations customers have that are surrounding the brand image.

Build long-term relationships with customers

Don’t create an illusion of offering and raise expectations that result in broken promises, create trust with honest branding, be clear what the company is and be true to the values that drive it every day.

Branding By User Experience

The target customer segment perceives product quality, functional benefits and brand image as a given. What these customers seek is an experience that dazzles the senses, touches the heart and stimulates the mind.  The customer is the most important component of the brand. Brand managers focus on service design and usability, which are at the very core of these experiences, to drive brand strategy.

Don’t imitate big brands

Try and carve out own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic.

Branding By Self Expression

Marketers place the role of brand building as collaboration with their customers. Marketers innovate new meanings rather than products. Customers are actively participating in creating the meanings associated with the brand that are a reflection or a symbolic representation of their own personal identity or inner self. 

The key to every successful branding effort is consistent quality. Anything connected with a brand represents the business. If the name is attached to something that is flawed, customers will assume that the product is flawed. Conversely, if the business is held to high standards of excellence in all things, your brand will prosper. Make sure your blog posts, advertisements and website content are professionally written and your flyers, business cards and other printed materials are well-designed. If customers see a brand they can respect, there will be no trouble convincing them to trust the product.

Zaid Rayeen

Brand and Marketing Consultant

nextleaderbiz@outlook.com

Marketing A Lifeblood of Business

                                                                             

   
Marketing is the focal point of all business activities because production or purchase has no meaning unless a firm is able to market its goods and services. It is an integrated process of identification, assessment and satisfaction of human wants that is the focus is on the customer and his wants. The concept of marketing is based on three fundamental ingredients:

1. Profits through satisfaction of customers rather than maximization of sales volume should be the objective of the firm
2. All planning, policies and operations of the company should be oriented towards the customers
3. All marketing activities of a firm should be integrated to achieve organizational goals. For a successful business, marketing campaign should concentrate on the target group of customers and determine a suitable marketing mix for them.

The scope of marketing is very wide and can be understood in terms of three main functions of the entrepreneur, which include: -

• Functions of exchange or selling
• Functions of physical supply or storage and warehousing
• Functions of facilitation or market research

Your business is already up and running, marketing is the lifeblood of your business. Marketing in a nutshell:

• In order for your small business to succeed, you need cashflow
• To get cash flow, you need customer’s who pay you for your product or service
• To get customers, you need to market your business 
• Remember that it’s not enough to produce a product or provide a service. Your number 1 goal must be to market your product or service. 

Marketing is all about letting people know that you are in business. However good the product or service you are offering, your business cannot survive unless you attract customers. You must create a coherent marketing strategy that drives the engine of your business and enables you to operate at a profit. Failure to do so means that all the energy and expense that went into creating your business plan will be wasted.

Marketing is not:

• A luxury
• An expense
• Something you can or cannot afford

Marketing is:

• A financial investment – and your customers are your ROI (return on investment)
• A time investment – don’t spend a single penny on marketing until you have taken the time to learn about your market, to consider your options, and to plan how to market your business

The Objectives of Market Research

1. To link the consumer with the company through information
2. To investigate the real needs and requirements of customers
3. To search for and analyze information that can be used for arriving at the best alternative marketing decision
4. To suggest necessary changes in the goods and services in order to meet the market demands. 
5. To know in advance what kind of target markets exist in the economy where the company may launch its product.
6. To know about the reactions of the people in the market about the existing or newly introduced products of the company
7. To identify opportunities and threats in the external environment of the company
8. To find out reasons for slowly losing market share, and identify ways and means for strengthening company's position in the market, within and outside the country

Market Research Process 

1. Identification and definition of the objectives: - This is the first step in the process of marketing research. It is of crucial importance as it shows the direction of the research work. The research process begins by making a clear and concise statement of a problem or issues to be investigated. A clear definition of the problem helps the researcher in all subsequent research efforts including the setting up of proper research objectives, the determination of the techniques to be used, and the extent of information to be collected.
2. Statement of research objectives: - In the next step, the researcher makes a formal statement of the research objectives and states the reasons and aims for which the research is being undertaken. Such objectives may be stated in qualitative or quantitative terms and are expressed in the form of research questions, statement or hypothesis.
3. Planning the research design: - The next step is developing research design which is a master plan specifying the procedures for collecting and analyzing the needed information. It represents a framework for the research plan of action. The objectives of the study are included in the research design to ensure that data collected are relevant to the objectives. The researcher also determines the sources of information needed; the data collection method such as survey, interview, etc. the methodology, timing and possible costs of research.
4. Planning the sample: - Sampling involves procedures whereby a small number of items or parts of the ‘targeted population’ are taken to represent the whole population. It involves several important decisions relating to: - defining the target population, selection of a sample which truly represents the population, the sample-size to be used for the purpose and selection of various units to make up the sample.
5. Data collection: - It involves gathering of facts to be used in solving the problem. Data is primary, if it is collected from the original base through empirical research by means of various tools such as observation, experiment and survey methods. It may be collected from salesmen, customers and dealers. Data is secondary, if it is collected from concerned reports, magazines and other periodicals, especially written articles, government publications, books, etc. The data sources may be internal or external. Internal sources exist within the firm itself like accounting data, salesmen's reports, etc while; sources outside the firm are external sources.
6. Data processing and analysis: - The data collected is processed and analysed. It is thus converted into a meaningful format so as to suggest answers to the initially identified and defined problems. Data processing begins with the editing or inspection of data for checking consistency in its classification and coding. The analysis of data represents the application of logic to the understanding of the data collected. It may involve determination of consistent patterns and summarizing of appropriate details by using various analytical techniques. The aim of this step is to check whether empirical findings support or refute the statements or hypothesis made earlier.
7. Formulating conclusions and preparing the report: - The final stage is that of interpreting the information and drawing conclusion for use in making business decisions. The research report should clearly and effectively communicate the research findings. If needed, the researcher may bring out his appropriate recommendations or suggestions in the matter. The presentation of the report so prepared must be technically accurate and understandable.

Marketing tactics that help you deliver your marketing message to your potential customers. Marketing tactics cannot replace a properly defined marketing strategy

Every business needs a marketing function. Someone has to be responsible for the marketing operations.

A marketing manager has to make decisions about:

• Product or service
• Pricing
• Customer service levels
• Distribution
• Advertising
• PR
• Selling

It costs a lot less to retain a inactive customer than to acquire a new one. If you haven't heard from a customer in a while, send a personalized e-mail, inquiring whether all is well. For a customer who suffered a bad experience, pick up the phone, acknowledging the unpleasantness and ask if there's anything you can do. A discount can't hurt either. Being kind to customers is the smartest low-cost marketing you can do.

Zaid Rayeen
Marketing & Brand Consultant
nextleaderbiz@outlook.com

Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is the broad category of concepts, tools and processes that allows an organization to understand and serve the customers/client in a business. CRM is about gathering information that is used to serve the customers—basic information, such as name, address, meeting and purchase history, and service and support contacts. In a supplier relationship it might be procurement history, terms and conditions, or contact information. This information is then used to better serve the clients.

1: Know your Customer: The goal of any CRM system is not only keeping track of customer information, but also enabling ease of doing business for customers. In order to achieve, forthcoming relationship with the customers, the company’s aspects is to understand the customer needs, allow company’s marketing teams to personalize business messages and enable the customer service divisions to provide offerings that differentiates the company among competitors. In today’s business landscape of complex business relationships, it is important to capture company information including purchasing history, lifetime revenue streams and profit information. A 360-degree view of a customer includes sales, marketing, customer service, accounts receivable, invoice history, and ordering information in the system.

2. Build a business relation: For any CRM implementation it is necessary to understand how effective and successful the implementation can be. The business involves a few concepts like project costs, business requirements and key performance indicators. Before obtaining a cost analysis, organization has to understand what business requirements are required to implement in CRM system. 

3. Retaining End Users: The main use of CRM is to retain the company’s end user.CRM is the key to creating and capturing customer information while running business processes as it helps to understand what they need and why they need it right from initial transaction. It helps organization to provide better service for different users. A successful CRM implementation must take into consideration how different users choose the purchasing methods. 

4: Identify Client Communication Channels: This tool has understanding of customer’s purchases, locations, and CRM activities as it is helps to understand how the customers interact. This helps to build customer loyalty program on the regional basis and also helps organization to launch a new product on the basis of customer interest. The tools provide new trends by email, phone or pamphlet. Interacting through these various channels enables smarter marketing, more cost effective marketing, better customer service interactions and improved sales revenues.

5: Drive Sales Effectiveness: Sales Force Automation (SFA) tools of a CRM implementation can improve efficiency and effectiveness of company’s sales team by helping sales track client activities, manage customer communications, or maintain a consistent selling approach. The benefit to organization by SFA tools includes sales management’s ability to understand the pipeline and forecast their business properly. Any relevant task, meeting or sales activity within each selling stage can automatically be exposed on the system so as to retain key steps in the selling process, ultimately allowing for better management of the entire selling process.

6: Analyzing Marketing Costs: Some companies can ask their marketing managers how much revenue has been generated by a specific campaign and get an accurate response. It may be difficult to measure true, tangible values the marketing team offers to company. Intangible benefits like stronger brand recognition or enhanced product positioning are much easier to produce. CRM systems can enable marketing managers to better understand the measureable benefits of any marketing campaign. CRM systems can tell marketing managers what leads were generated from a campaign, the source of those leads, how many leads were converted to opportunities, and how much revenue was generated because due to that activity.

7.  POS Analysis: CRM initiative can be successful for marketing teams as it enables marketing managers to initiate and automate the campaign process within a CRM system. CRM systems should provide features to maintain marketing activities, associate costs and expected returns to the company, process the lead flow through various client channels such as the web, email or phone, as well as build the lead and opportunity pipeline. Moreover, in order to understand the revenue stream generated from a campaign, the CRM system can be integrated in revenue booking systems. 

8. Analyzing current market: Marketing analysis within a CRM system should enable marketing managers to work closely with sales and customer service teams to determine how their expenditures and efforts are resulting in improved sales revenue, increased customer loyalty, profitability and lifetime value. It also involves managing customer enquiries.CRM allows leads to be generated from multiple customer interaction points and enables high lead conversion rate.

9. Leveraging the Loyalty Effect: CRM initiatives can help enhance customer service. CRM system can help customer service team manage tasks such as issue tracking, service activities, call-volume and time-per-call for customer-service representative. “Soft” metrics helps to achieve customer loyalty and client satisfaction by improving service efforts from the CRM system process and control.

10. Customer Service & Information’s POS: CRM systems help customer service teams to manage the service process, costs, customer information by sharing other sales teams within the organization. By allowing the sales team to view open client service requests and  also address any customer issue related to goods and services.CRM system can help improve market share by enabling the customer service agent to create quick, easy to sell and easy to close revenue generating opportunities from their normal service job responsibilities.

11. Choose the Right Tool and Approach: One of the most important factors driving CRM success is having CRM strategy led by the business executives who manage customer interactions, more specifically Marketing, Sales and Customer Service.CRM provide multiple methods of accessing business functions over the web, while mobile or in the office which contributes to the success of overall initiative.

12. Key Initiative Attributes: Key attributes to CRM implementation should include an easy to use user-interface, a secure, real-time analysis platform, and should include a configurable (both simple and complex) application ranging anywhere from the screens and labels to third party system integrations. Multiple access options are essential to the process for acquiring customer data in different environments.

13. Build the Team: It is important to secure stakeholder engagement from each division. It will help the organization to transfer the related data of the product availability to provide better customer satisfaction according to customer product needs. 

14. Obtain management buyoff: It is important to start with leadership when preparing a CRM initiative. The business will have a much higher rate of success by obtaining management buyoff and CRM to help drive the business process. 

15. Expert help: Most of the companies operate on a global basis that adds business value. CRM enlists outside expertise to help in decision-making, requirements gathering, process understanding, advice, expertise knowledge and expertise experience from prior CRM initiatives. 

16. Centric Strategy towards Customer: CRM gathers information and methodologies to manage efficient and profitable business relationships with customers. The main objective of CRM is to help companies to understand customer behavior and provide better service in order to achieve customer satisfaction. In this way, business can earn customer loyalty and generating referrals that can contribute to customer acquisition.

17. A Cloud-based CRM: The cloud enables development and increased access to a new generation of CRM products developed specifically for the needs of the small to midsized business market by substantially lowering the cost of entry.

18. Use of Customer behavior Analytics: CRM is used by the organization to know the behavior of the potential customer regarding purchasing power on each activity in the store. CRM uses behavioral analytics to recommend additional products that customers are likely to buy based on their previous purchasing patterns.It will help the organizations in decision making on new product/services development.

19. Improved brand Reputation: CRM manages customer relationships helps to improve the service process of the company that enhances the brand reputation of the company. This in turn can lead to referrals and new business transactions. 

20. Time Saving: CRM has the entire required customer and product information which is available at any given time thus it beats time constraints. Due to this organized format, contacting customers either individually or as a group and retrieving any information related to customer purchasing behavior can become effortless.

21. Market segmentation: CRM helps in improving segmentation scalability for targeting prospects and leveraging data from CRM and external list data to prepare marketing plan based on numerous customer attributes. This also helps in enhancing marketing productivity, increasing conversion rates and reduces risk uncertainty.

22. Loyalty Management: CRM consists of complete information about potential customers and prospects. CRM data also provide companies with important new insights into customers' needs and behaviors, allowing them to tailor products to targeted customer segments. CRM helps the organization to give better experience for the customer by giving promotional offer and loyalty scheme program on each transaction done by customer.

23.  Implementing a technological solution: Use of new technology in CRM system helps the sales team to reduce the working time and keep the updated information in the system. CRM implementations help organization to reduce risk and increase the Return-on-investment.

24 Plan effective promotional campaigns: Using effective customer segmentation and taking into account specific customer preferences, and facilitates effective management of promotions and campaigns to different sets of prospects and customers.

25. New product design: CRM helps the organization in new product designing on the given feedback data by the customer on each transactions.

LEARN HOW TO CREATE A REAL COMPANY

Profitability & Business valuation

The process of determining the economic value of a business or company is business valuation. Business valuation can be used to determine the fair value of a business for a variety of reasons, including sale value, establishing partner ownership and split proceedings. Often times, owners will turn to professional business valuators for an objective estimate of the business value.

The process of valuation of business:

The process encompasses different valuation tools and techniques, which are adopted /used by the values to determine the price at which the business will be ultimately bought and sold. There may be other purposes for a business valuation including appraising the value in case of taxation disputes, determining value of partners’ shares etc.

Valuation Analyst  

The task of valuation is generally assigned to a valuation analyst who carries out the detailed valuation procedure. It is important for the professional valuer to be well versed with all business valuation methodologies. Understanding the reasons for business valuation and the circumstances surrounding the business valuation are essential before commencing the process of valuation. The business value standards are the hypothetical conditions under which the business will be valued. The premise of value relates to the assumptions, such as going concern concept.  

Valuing a business based on sales

In some industries, the norm is to determine value by using a multiplier times the firm’s annual sales. Consulting firms, radio stations, temp agencies, PR or ad agencies, professional practices, retailers and insurance brokers are often valued using a multiplier of annual sales. The multiplier depends on the exact type of business, the predictability of sales from year to year and many other factors. Generally, the industry multiplier is the starting point and is then adjusted based on specifics of the company.

Valuing a company using cash flow or profits

The price is based on the company’s ability to generate a stream of profit (which can be defined in different ways) or cash flow (sales less expenses). The seller then projects this stream of cash over five or more years to calculate the worth of the business. Often, discounted future earnings are used which takes into account the time value of money – cash received in year five is discounted based on projected interest rates.

Valuing a company based on assets

Many businesses are sold under less-than-ideal conditions. In the case of crises assets may be used to value the business. The value of the tangible assets usually sets a rock-bottom selling price for the business. Intangible assets may be worth money too – goodwill, customer lists, trademarks, patents, leases, permits and contracts are all intangible assets that can be factored into the price. Many buyers balk at paying a lot for intangibles, but for the seller it pays to evaluate each one for its worth. Hiring an appraiser is often a good idea when the price of a business will be based largely on assets rather than cash flow.

Proper Financial statements and tax returns

Well-documented financial statements and tax returns are essential to demonstrate the business earning power.

Written business operating procedures

Detailed written business operating procedures make it easy to understand how the business works, who does what, and what skills are required.

Well organized business

Since it is easier to take over a well-organized business, there is higher business buyer interest and competition among them tends to increase the business selling price.

Marketing Plan

A good marketing plan provides the essential inputs into the future business earnings projections. And accurate earnings projections are the key to establishing the business value based on its income.

 Financial Analysis

The valuation analyst undertakes ratio analysis, (liquidity, turnover, profitability, leverage etc.), trend analysis and industry comparative analysis. The financial analysis is done horizontally as well as vertically. Horizontal analysis means comparing the financial data of the business enterprise and the industry over the past years to determine a trend. Vertical Analysis is a method by which the financial data within a year is compared and analyzed. By comparing a company’s financial statements in different time periods, the valuation expert can view growth or decline in revenues or expenses, changes in capital structure, or other financial trends.

EBITDA Multiples:

EBITDA stands for Earnings before Interest Taxes Depreciation and Amortization, and it’s a fancy way to say untaxed and un-adjusted profits. Once you have this amount calculated in a standard way, you can factor in the cost of outstanding debts to ascertain enterprise value and then also look at which multiples are used for other companies in the industry to determine equity value. As a multiples method, the total calculated enterprise value is divided EBITDA to determine the EBITDA multiple.

 Relative valuation methods:

Relative valuation methods do not provide a direct estimate of a company’s fundamental value: They do not indicate whether a company is fairly priced; they indicate only whether it is fairly priced relative to some benchmark or peer group. Because valuing a company using an indirect valuation method requires identifying a group of comparable companies, this approach to valuation is also called the comparables approach.

Direct valuation methods provide a direct estimate of a company’s fundamental value. In the case of public companies, the analyst can then compare the company’s fundamental value obtained from that valuation analysis to the company’s market value. The company appears fairly valued if its market value is equal to its fundamental value, undervalued if its market value is lower than its fundamental value, and overvalued if its market value is higher than its fundamental value.

Replacement Value Method

Replacement value is different from Net Assets Value as it uses the replacement value of assets, which is usually higher than the book valuation. The term replacement cost refers to the amount that a company would have to pay, at the present time, to replace any one of its existing assets. Net replacement value of the assets indicates the value of an asset similar to the original whose life is equal to the residual life of the existing asset. Replacement value includes not only the cost of acquiring or replicating the assets, but also all the relevant costs associated with replacement.

Profit Earning Capitalization Value Method (PECV)

Capitalization of future maintainable earnings is carried out under this approach. Here it is important to work out future maintainable profit. For this purpose past profitability generally gives the indication. However, if past profit is not indicative then, future profitability may be estimated after taking into account present value of future expected profits.

Sales Multiple Method

A sales multiple is commonly used business valuation method and used as benchmark used in valuing a business. The Sales multiple is the ratio of the value of capital employed (enterprise value) to Sales. This method is generally used as a cross check for the values arrived under other methods. Sales multiples can vary depending on the industry. Therefore, it’s important to compare the multiple with other companies in the same industry or with the industry in general.

Profitability:

Make a business plan: Understanding the company’s profit numbers and creating a break-even analysis is the first step in making a business plan. For most small companies, the key portions of a business plan are the break-even analysis, a profit-and-loss forecast, and a cash flow projection.

18. Competitive edge for profitability: It is important to build a competitive edge for the business to achieve long-term success. The ways to achieve it is knowing the business  competitors, making a product that is hard or impossible to imitate, being able to produce or distribute the product more efficiently, having a better location, or offering superior customer service and by protecting  trade.

Understand the business profitability scenario: It is vital to to know the amount spent on purchasing inventory, paying the rent, compensating any employees, and covering any costs related to the business. Only by calculating this the company can be aware of the amount shell out at end of each month.

Hiring the best: It is important to hire the best skilled employees in the business to increase the profitability.

Sales: It is an  an important factor in determining profitability. The return on sales ratio measures profits after taxes based upon the current year's sales. An effective sales strategy is essential in increasing a company's profitability.

Pricing:It is a key factor in determining profit. Careful analysis is necessary in determining the correct pricing strategy for a company. 

Expenses:For a company to become profitable, income must exceed expenses. Expenses can be defined as the cost of resources used in the activities of a business. Profits for the company are determined by analysing what is left over after expenses are subtracted from total revenue. Any cost-saving measures initiated by a company will bring expenses down and increase overall profitability.

Staying in business: A consideration of a company's overall profitability is the cost of staying in business. Return on net worth shows how much profit a company generates on the money equity shareholders have invested. The return on net worth should at least be equal to the rate a business can borrow money from its creditors to achieve the cost of staying in business. 

Measure business Profitability: An income statement shows a breakdown of income and expenses during the business year. One measure of a company's profitability is the profitability ratio.

Zaid Rayeen 

Marketing and Brand Consultant

nextleaderbiz@outlook.com

Build Your Brand or Business

Social media is the most effective tool for building your brand and business.The number of active users on social media is growing Every day. More and more people are using the sites to stay connected with friends, family and co-workers in lieu of traditional means, like email or even phone calls or in-person meetings.

It is important that businesses stay on top of these numbers so they understand how they need to change their online marketing strategy, if at all.

Here’s what social media growth statistics have shown us :

Active Users

There are about 3 billion people around the world connected to internet, which is about 45 percent of the population.

Approximately 2.1 billion people have social media accounts, and approximately 1.7 billion people have active social media accounts.

The majority of them are on Facebook which has 1.55 billion active users.

The second largest number of active users is YouTube, with 1 billion. That makes sense considering how important video has become to online marketing in the wake of recent Google algorithm changes.

Instagram boasts 400 million active users, and Google+ has a surprising 343 million active users. Twitter has 316 million active users, and Tumblr has 230 million.

Snapchat has become a serious contender with 200 million active users, and Pinterest has 100 million. LinkedIn brings up the tail with 97 million.

Annual Growth

The number of active users on social media only rose 9.3 percent. 

Facebook by the Numbers

When we take a look at the individual social networks, we get a better idea of what kind of people are using them, which is important data for brands.

Facebook has grown by 132 million users this year, and about 47 percent of people who have the Internet are on the site. Those users spend about 42 minutes per day on the site, and they submit 4.5 billion “likes” and 4 billion video views per day. That’s a lot of rich data for marketers!

Facebook is popular among millenials, and 82 percent of people age 18 to 24 who use the internet are on the site. About 75 percent of people in that age group have the app on their smart phone or other mobile device.

The majority of people who use Facebook access it through mobile devices which is 68 percent.

Youtube

This site has 1 Billion Active user . The number of people watching YouTube each day has increased by 40%. 100 hours of video are uploaded every minute and generate billions of views. 

Twitter by the Numbers

Twitter gained 42 million users this year. The site welcomes 32 percent of Internet users age 18 to 24, and about 24 percent of that demographic has the app downloaded on a mobile device. About 86 percent of users access the site through mobile devices.

Users spend an average of 17 minutes per day on the site, and 37 percent of users say they will buy products from a brand they follow on Twitter.

Pinterest by the Numbers

Pinterest has grown by 81 million users this year, which represents the majority of its 100 million users. It has seen astronomical growth!

The site welcomes 37 percent of Internet users age 18 to 24, and the overwhelming majority of its users are female which has 85 percent.

The majority of users access the site through mobile devices are 92 percent. Users spend about 21 minutes per day on the site, and generate 2.5 billion monthly page views.

Knowing this information can help you make the most out of social media by focusing your efforts on the best sites for your target audience.

Zaid Rayeen

Brand Consultant

nextleaderbiz@outlook.com

Celebrity Endorsements

Benefits of Celebrity Endorsements

There are many benefits to using a celebrity for their advertising campaign.

Celebrity endorsement is most powerful  to build brand equity of an organization which is a valuable asset. Because using a celebrity as a product endorsement is that it can link the product to the celebrity's skills.

Brand power is acquired through the name recognition, which allows the company to achieve larger sales and profits.

Increases consumer's remembrance of the ad in time of product purchasing.






"Brand is a story that is always being told, 
   now create a story for your brand."

You want to make Corporate video, Advertisement for their product an organization or want to make your store inaguration by Celebrity,
Also for Product and Brand shoot, Campaign, Event, and Pre Wedding shoot,
Feel free to contact
Rayeen
Mob No- 7710888533
                7208507866
Email- busydigi@yahoo.com
            busydigi@gmail.com

THE MAGIC OF AN INTERNET FOR BRAND SUCCESS

The online world is massive and dynamic. Online network is seen as a total win-win to get huge brand visualization on global level.

Online Digital Media is as or more effective than TV. Online presence is the biggest trend, Today People Click into their Computers, Tab and Mobile instead of their television sets. Whether they pass the time scrolling through a social feed on their Laptop, smartphones or streaming shows and movies via an online service, All eyes are online. 

Today some organization are going to be bigger,  and some struggling. The reason is Perfection , Perfection about What, Where and How they use. 

Social media has unlimited potential. Facebook, Twitter, Youtube, Instagram, Pininterest and Linkedin All has different role , different use , different plateform and how you differentiate your online strategy to capture the mind of user and audience. Many organization stuck in these they use one strategy for all of these channel that does not help them to grow. 

To understand the use,  we should understand each social media according to their use. 

Brands should set a clear social objectives, emphasize authenticity and credibility, and strive to adapt a changing social landscape.

Facebook

Facebook gives instant access to audience. Prime focus of a brand is to  makes it easy for user to understand what brand you are. And user want to know everything  in one click when they look your page which depend on your Page personality. 

Page Personality

You should visualise the brand names, logo, Brand faces behind the logos, slogans and products on advertise current promotions. Show them your true colors with images of the office, employees and events for a humanized personal touch.

Content

You should keep a healthy balance between promotional content and non-promotional content. If you come off as spammy, people will be quick to unlike you. 

Social Campaign

Post your social campaign with powerful heading and best suited campaign content which encourage consumers to share that campaign on social media. For Brand, Brand relevancy come in the form of social campaign.

Twitter

Twitter is best marketing tool that serves as an effective way to bounce ideas off of leaders and industries. Here, People are interested in quick action, only 140 character on tweet will show your content power. You should provide very powerful content,  provide all the information which audience and follower want to know. 

It is very essential to understand what your audience prefers on tweeter . you should shows what your followers think about your brand. 

LinkedIn 

LinkedIn is meant for professional interactions. This is Business to Business head-hunts where company interact with leader, experts, mentors and professional. Here company news is high in the rankings of need-to-know info. Therefore write full information about your company page. Get your employees to share your posts on their personal profiles to gain traction with their connections.

Choose business to business topics for your LinkedIn posts, Share news about your company, information about new products and services, and insights about your industry. Share your company's job postings. Everyday, millions of people search for openings. If they find yours and stumble onto your page, they just might turn into your next follower!

Instagram

Instagram is a like and swipe platform. People here go look the pictures, like, swipe and move on.

it is essential that you post an eye-grabbing several info graphic images in your post related to your brand, product , event image. which help you to get thousands of new impressions, likes  and many new followers. Video does not perform very well on instagram. You should keep in mind that Pictures is your visual appeal on Instagram.

Pinterest

Pinterest is very hottest social bookmarking site that takes a visual approach to sharing information. you can create a variety of boards, showcasing your company’s personality and taste. Give your boards clear names, write description inspiring people to follow your boards and help you show up in searches.

you should use high-quality images of your brand and thoughtful descriptions. Here you need to give some back story with description as to what makes that item unique. Product description and back story will make your product more searchable.

Make your products shareable on Pinterest. Be sure to include a “Pin it” option on your website and blog posts, so visitors can share your product photos to Pinterest with a simple click. 

Include a link to your website and your location to makes it easy for prospective customers to find you online and off.

Image and Video Marketing - You tube

On-line videos are a best way to visualise their brand and educate customers. A recent research show that 70% audience watch video instead reading full content. The video conversion rate compare to content is outperformed. Because Audience are found more than 10 time engage and embed on video in social post. Using on-line video show your presence in the marketer. Companies use this marketing by uploading their social campaign video , event video and image. Because scroll down timing of social user is very fast untill they find interesting image and video. Therefore Brand need to best info graphic idea to delight the customer and attract to watch and share.

Youtube

YouTube videos have played a significant role in many major world events. video advertising may help “close that gap.” This social platform help the brand to reach millions of people becoming prospective customers. Company embed videos on websites to sharing them on social media. it help to create a ripple effect by sharing video to family and friend and they share the video with others. 

If you want to stay successful with your advertising campaign, you have to stay ahead of the trends. Brand social campaigns are very successful strategy which offers a pretty clear return on the company’s social investment. Brands should set a clear social objectives, emphasize authenticity and credibility, and strive to adapt a changing social landscape. Link your all your social page on your website. Monitoring all on-line reviews sites on a daily basis . This will help the organization in delivering a competitive market. 

BRAND SHOULD GO SOCIAL TO BOOST BRAND EQUITY

Today for every organization it is too important to focus on the digital media so that they can enhance their creativity to build a digital culture in the organisation.

Digitalization has change the scenario of business. It helps the business to by sharp analytic tools to monitor conversations real-time and evaluate the sentiments around the brand on a daily basis, to feed into its content and communication pipeline.

Digital Traffic

Digital traffic make individuals and teams to scan what consumers are searching. This gives the best strategic idea to come out with some breakthroughs in either solving an issue, overcoming a barrier, creating an idea, developing a content strategy or real-time optimization.

In this competitive market, Brands today need to create an environment and build capabilities of contextually engaging with consumers in real time. Small entrepreneur can use this in war-room for its key campaigns for their product and brand.. This helps companies attain the ambitious goal of an all-pervasive digital culture for real-time marketing.

Power of Social 

Brands connect the power of social to enhance their capabilities and crafting an ongoing engagement strategy. To capitalize on the impending wedding season and the conversation around the products can be monitored at the data-centre and can provide insights to the brand on the engagement strategy as also when to refresh the offering, amongst other crucial possibilities.

The marketing teams realise that social can be used to do more than just manage complaints. It can form strategy and build real-time high engagement content.

Track Consumer Trend 

The high amount of conversations has made the medium a treasure trove of insights. An organization spot pop culture and consumer trends which might be forward looking and input to communication, product or even distribution.

Conversion and traffic of the social digitalization leads the organization where teams from the creative, media agency and brand get together in one room and help in driving better insights and interaction about consumers.

An organization launch the thematic campaign on TV but the real time data from the Loop room helps it realise substantial numbers are being delivered via mobile and digital. The marketing team immediately tweaks media allocations, enhancing digital spends.

Whenever organizational campaign is launched the entire marketing team and the partners should park into the Loop room to analyse and discuss various scenarios, basis Twitter and Facebook.

The Loop room helps us to plan adaptively and quickly, unlike the old days, and leading to a collaborative decision making basis the data points.

Even though its early days, brands and their partners are realizing how social media can play a huge role in crafting marketing strategies, by gleaning insights from consumer conversations in real time. Marketers have to single-mindedly believe that this is not one of their marketing programs but new way of marketing itself, since here speed is of the essence. Mass adaptation of social interaction is imminent and listening command centers will sit at the heart of marketing and customer interaction strategies.