The online world is massive and dynamic. Online network is seen as a total win-win to get huge brand visualization on global level.
Online Digital Media is as or more effective than TV. Online presence is the biggest trend, Today People Click into their Computers, Tab and Mobile instead of their television sets. Whether they pass the time scrolling through a social feed on their Laptop, smartphones or streaming shows and movies via an online service, All eyes are online.
Today some organization are going to be bigger, and some struggling. The reason is Perfection , Perfection about What, Where and How they use.
Social media has unlimited potential. Facebook, Twitter, Youtube, Instagram, Pininterest and Linkedin All has different role , different use , different plateform and how you differentiate your online strategy to capture the mind of user and audience. Many organization stuck in these they use one strategy for all of these channel that does not help them to grow.
To understand the use, we should understand each social media according to their use.
Brands should set a clear social objectives, emphasize authenticity and credibility, and strive to adapt a changing social landscape.
Facebook
Facebook gives instant access to audience. Prime focus of a brand is to makes it easy for user to understand what brand you are. And user want to know everything in one click when they look your page which depend on your Page personality.
Page Personality
You should visualise the brand names, logo, Brand faces behind the logos, slogans and products on advertise current promotions. Show them your true colors with images of the office, employees and events for a humanized personal touch.
Content
You should keep a healthy balance between promotional content and non-promotional content. If you come off as spammy, people will be quick to unlike you.
Social Campaign
Post your social campaign with powerful heading and best suited campaign content which encourage consumers to share that campaign on social media. For Brand, Brand relevancy come in the form of social campaign.
Twitter
Twitter is best marketing tool that serves as an effective way to bounce ideas off of leaders and industries. Here, People are interested in quick action, only 140 character on tweet will show your content power. You should provide very powerful content, provide all the information which audience and follower want to know.
It is very essential to understand what your audience prefers on tweeter . you should shows what your followers think about your brand.
LinkedIn
LinkedIn is meant for professional interactions. This is Business to Business head-hunts where company interact with leader, experts, mentors and professional. Here company news is high in the rankings of need-to-know info. Therefore write full information about your company page. Get your employees to share your posts on their personal profiles to gain traction with their connections.
Choose business to business topics for your LinkedIn posts, Share news about your company, information about new products and services, and insights about your industry. Share your company's job postings. Everyday, millions of people search for openings. If they find yours and stumble onto your page, they just might turn into your next follower!
Instagram
Instagram is a like and swipe platform. People here go look the pictures, like, swipe and move on.
it is essential that you post an eye-grabbing several info graphic images in your post related to your brand, product , event image. which help you to get thousands of new impressions, likes and many new followers. Video does not perform very well on instagram. You should keep in mind that Pictures is your visual appeal on Instagram.
Pinterest
Pinterest is very hottest social bookmarking site that takes a visual approach to sharing information. you can create a variety of boards, showcasing your company’s personality and taste. Give your boards clear names, write description inspiring people to follow your boards and help you show up in searches.
you should use high-quality images of your brand and thoughtful descriptions. Here you need to give some back story with description as to what makes that item unique. Product description and back story will make your product more searchable.
Make your products shareable on Pinterest. Be sure to include a “Pin it” option on your website and blog posts, so visitors can share your product photos to Pinterest with a simple click.
Include a link to your website and your location to makes it easy for prospective customers to find you online and off.
Image and Video Marketing - You tube
On-line videos are a best way to visualise their brand and educate customers. A recent research show that 70% audience watch video instead reading full content. The video conversion rate compare to content is outperformed. Because Audience are found more than 10 time engage and embed on video in social post. Using on-line video show your presence in the marketer. Companies use this marketing by uploading their social campaign video , event video and image. Because scroll down timing of social user is very fast untill they find interesting image and video. Therefore Brand need to best info graphic idea to delight the customer and attract to watch and share.
Youtube
YouTube videos have played a significant role in many major world events. video advertising may help “close that gap.” This social platform help the brand to reach millions of people becoming prospective customers. Company embed videos on websites to sharing them on social media. it help to create a ripple effect by sharing video to family and friend and they share the video with others.
If you want to stay successful with your advertising campaign, you have to stay ahead of the trends. Brand social campaigns are very successful strategy which offers a pretty clear return on the company’s social investment. Brands should set a clear social objectives, emphasize authenticity and credibility, and strive to adapt a changing social landscape. Link your all your social page on your website. Monitoring all on-line reviews sites on a daily basis . This will help the organization in delivering a competitive market.
No comments:
Post a Comment