We live in a world where we don't like to pay the full price of things Therefore other people pay some part of that thing's price in exchange for letting them pass a message to us in a form of Advertising. In the morning we look the newspaper, front pages of our newspaper we find a Big ADs of cars, mobile, clothes, In the same we find in our favorite magazine. We turn on the television, and smiling faces on television try to sell us toothpaste, Chocolate,Shops and holidays package.
The reason that we accept all this advertising is the makers of Advertisement focus on how to entertains the audience and jack up to leaves fresh feeling on the products.
Now a days Advertiser not only try to tell us the properties of a product but also put lots of other things that we already feel positively about. We believe that these properties are ones that will help us to choose the product we want to buy. For example, an ad for clothes may have classy bags, mobile,car, group of boys and girls with happy expression. All of these things make us feel good about the Ads and product, too. This transfer of our feelings from one set of items to another is called affective conditioning (the word affect means feelings).
Most powerful effect of advertising is just to create a good feeling about a product by surrounding it with other things that you like. If we have to make a choice, and one of the options just feels good to us, then we are likely to go with the one that feels good.
The Advertisement company do clever research that ought to make us think twice about how much advertising we allow ourselves to be exposed to.
